New York Roundup: moves downtown, online and across the street

• There is life after print. Organic Style, is re-emerging as a wholly digital publication called OrganicStyleMag.com. Rodale published Organic Style from 2001 to 2005. In 2007, it sold the brand to Gerald Prolman, the founder and CEO of Organic Bouquet. According to a story in MediaWeek, The digital title, published using the Texterity’s digital publishing platform, is slated to be updated quarterly and initially be free to users. Ad sales are targeted for the second issue, a spokesman said.
• Beefing up its masthead is, apparently, part of the business strategy for Portfolio magazine. The embattled business startup, has gone on a hiring spree recently, hiring from Slate, the New York Times, Vanity Fair and the New York Post, according to a story in the New York Observer.
  
• Vanity Fair magazine has cancelled its hot-ticket Oscar party in solidarity with the striking writers guild, according to a New York Times story. Editor Graydon Carter said: "Whether the strike is over or not, there are a lot of bruised feelings. I don’t think it’s appropriate for a big magazine from the East to come in and pretend nothing happened." He added, “There will be something sort of liberating about ordering Chinese food and watching the Oscars in bed.”
• Newsweek magazine, which for years has been in midtown Manhattan where most major magazine publishers are, is moving downtown to take up lodgings in a highrise at 100 Church Street, according the a story in the New York Observer. This word comes on the heels of Rupert Murdoch announcing he'll be moving the Wall Street Journal from the World Financial Centre to quarters closer to his News Corp. headquarters on Avenue of the Americas.