Vita adds a French twist to More

Transcontinental Media has launched a French-language version of More magazine called Vita. It will be on newsstands in the Québec market tomorrow. The magazine is customized for 40+ women in the French-speaking market.

“Since Transcontinental announced the launch of Vita, the magazine has surpassed its target subscription goals by nearly 80%,” said Francine Tremblay, senior vice president of consumer magazines, Transcontinental Media. ”We were hoping Vita would share the same success as More in Canada, and we’re thrilled that readers and advertisers have responded so enthusiastically. This launch is a celebration of what’s to come.”

Vita is edited by Sylvie Poirier, formerly editor-in-chief of Elle Québec . Chantal Ares is the art director.

More and Vita are published under a multi-year licensing agreement with Meredith Corporation announced in May 2006, and brings Transcontinental Media’s magazine portfolio total to over 40 publications.