British Vogue retouches photos to make models look bigger normal

British Vogue magazine has begun retouching photos to make models appear larger, according to a story in Press Gazette.

In a letter to fashion houses, leaked to the Times, Alexandra Shulman accused designers of making magazines hire super-skinny models for photo shoots by supplying them with sample clothes that were too small.

She said readers felt uncomfortable seeing photos in the magazine of girls "with jutting bones and no breasts or hips" and urged the fashion industry to take action.

"During the time I have been at Vogue, the sample sizes that models are required to wear have become substantially smaller," Shulman wrote.

"We have now reached a point where many of the sample sizes don't comfortably fit even the established star models.

She added: "Nowadays, I often ask the photographers to retouch to make the models appear larger.

"I am finding that the feedback from my readers and the general feeling in the UK is that people really don't want to see such thin girls either in editorial or advertising.

"I am often having to run headshots on the cover, rather than images where you can see clothes, because my readers are uncomfortable with the size of the models when seen full length."