Novink might be the new brand for Quebecor World?

At least judging by its trademark applications, the giant magazine printer Quebecor World may be rebranding as Novink, according to a story in Masthead.

Having more or less been ordered to divest itself of its parent Quebecor Inc.'s name and having gone through bankruptcy protection, the company may emerge as either a standalone entity (hence Novink) or merged into printing giant R. R. Donnelly.

As a recent Folio: story noted, the unsolicited takeover offer from Donnelly is being questioned and may not be as attractive to debt holders as analysts at first thought. The company's proposal to creditors goes before them June 18.