Quote, unquote: Mags like specialty TV

"Mass media is dead...Fragmentation is our strength as a medium. [Magazines] look like specialty television and specialty television looks like us."

-- Doug Knight, president, St. Joseph Media, speaking during a "Future of Publishing"panel at the MagNet conference.

For a detailed summary of the views of magazine heavyweights, including Knight, Larry Thomas of Reader's Digest, Brian Segal of Rogers Publishing, John Clinton of Transcontinental and Jocelyn Poirier of TVA Publications, Masthead has published some excellent notes. (Me? I was doing a salon next door with John Macfarlane.)