Magazine world view: rogue postcodes; paywalls; rewards; cure for journalism

• Royal Mail threatens legal action over copyright of Postcode Address File - and stirs up 'data freedom' debate (Brand Republic)
• The Times launches rewards scheme as it ramps up one-to-one marketing efforts (Brand Republic)
• The Economist puts up a pay wall; 90 day old content now limited to paying subscribers (Journalismnews)
• At last, a cure for journalism (Journalismnews from All Media Scotland)
• Randall-Reilly folds Modern Woodworking (Audience Development)