Intelligent, focussed and successful...go figure

Inspiration for those who need it. Frankie magazine is now, officially, Australia's fastest growing magazine. According to a post in the blog magnation, citing Audit Bureau of Circulation’s figures,  Frankie grew by 31.6 per cent in the year to December.

The release of these figures certainly marks an important point in Australian publishing, where an independent mag, founded in 2004 by two 25 years olds and edited out of a one-bedroom flat in inner-Melbourne is only slightly lagging behind established giants like Vogue and Harper’s Bazaar.

Smart, inspiring and undeniably girly without bothering with stories on diets, orgasms and sealed sections, it seems that Frankie has flourished by simply sticking to its path and striving to provide an intelligent and altogether more focused alternative to some other more… vacuous magazines out there vying for the attention of the same demographic.