Magazine world view: Simple Mechanics; unintelligent mail; journo-nerds; tablet standards

• A n ew kind of iPad app: Popular Mechanics goes simple (DailyFinance)
•  As bids arrive, options for Newsweek look grim (Daily Finance) 
• (U.S.) Postal service chooses "Un-Intelligent" Mail (Dead Tree Edition) 
• Sport magazine to mark World Cup with biggest ever issue (Guardian) 
• Scarlet magazine closes after distributor goes into admin (Press Gazette) 
• Michael Wolff [Rupert Murdoch's biographer] to contribute to the UK edition of GQ (Press Gazette) 
• Why journalists should learn computer programming (MediaShift) 
• New committee to explore tablet advertising standards (Audience Development)
• Bonnier builds subscription function for its apps (Audience Development)