Quote, unquote: Marie Claire hits the ground with a thwack

"Here, close your eyes," Hearst president David Carey told the Observer. Mr. Carey, dressed like The Publisher in a Gray Flannel Suit with a red tie, held a copy of the September Marie Claire in his hands.

Mr. Carey dropped the magazine on the floor. Thwack.

"It didn't sound like that in January!" Mr. Carey said, grinning.

-- quoted in The New York Observer, in an article about the comeback in business at Hearst magazines.[Regional variation: in Toronto we used to call it the 'thunk' test.]