Dauphin Media opens New York office based on success of Holmes magazine
[This post has been updated]Dauphin Media Group, the publishers of Canadian Architecture & Design magazine, has seen its Holmes: The magazine to make it right take off so successfully that the Toronto company has opened a New York office.
The first U.S. issue was on newsstands mid-November and already the magazine has been expanded to 10 issues annually in both Canada and the U.S. TV handyman Mike Holmes has a strong following in both Canada and the US, where his programs Holmes on Homes and Holmes Inspections are carried on HGTV.
Dauphin launched Holmes in Canada in November 2009. Last summer, it struck a deal with Time Warner Retail to partner on U.S. distribution and the second, 112-page issue of Holmes hits newsstands January 14. A release from the company said that the magazine is gaining 1,000 subscribers a week. Holmes himself did a multi-city tour in the U.S. in November to promote the shows and the U.S. edition launch.
The U.S. edition is edited by Kelly Beamon, formerly of This Old House and Interior Design. Creative director is Nick Torello, formerly of Business Week and Conde Nast.[Update: see comment, which seems to indicate that, rather than having two editions, the Canadian edition has been discontinued.]
Dauphin Media is led by Mike Dunphy, a former commercial contractor turned publisher and, in addition to Holmes and Canadian Architecture & Design, is planning the launch of Male Perspective.
Maclean's published a profile of Holmes in its December 13 issue that reveals the unlikely star's gritty back story.