Sunday, January 23, 2011

Rogers Publishing chose U.S. agency Built by the Factory to create iPad app

Does anyone else find it interesting that Rogers Publishing turned to a U.S. firm to develop its iPad app for Maclean's magazine, launched last month? We know this because of a release issued by the interactive agency, Built by the Factory. (There was no mention of the developers in the original Maclean's press release.)
“As soon as we got our hands on the iPad last spring, we knew we were looking at something important for the future of our magazine,” said Maclean’s executive editor* Steve Maich [in a Built by Factory release]. “Our close collaboration with Built by the Factory resulted in an app that is a beautiful rendering of the magazine and also takes full advantage of everything the iPad platform has to offer.”
Other successful projects for the BBTF included Ben Stiller's STILLERSTRONG.ORG, Los Angeles Times for Causecast and LeBron James with State Farm.
According to Dana Randall, Built by the Factory’s co-founder and CEO, “It is our extreme pleasure to assist Rogers Publishing with heralding in this new technology for their premier magazine, and the unique combination of usefulness to the end-user, a comfortable and intuitive interface, easy sharing options, and additional features like in-line video, at-a-glance page viewers and in-app purchasing truly embrace the capabilities of digital publishing while staying true to the readers.”
*Also group publisher of consumer business magazines. 

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