It's a timely topic, to be sure: Magazines Canada is offering two helpings of The Business of Digital, a full-day event to address the challenges and provide insights about the world of digital publishing and digital strategies for traditional publishers. It is being held on Tuesday, April 14 in Toronto at the St. Andrew's Club and Conference Centre, 150 King Street West, 27th Floor and Tuesday, April 19 in Vancouver at the Morris J Wosk Centre for Dialogue, Room 470, 580 West Hastings Street. Magazines Canada members' rate $300; all others $425. Here's the pitch from MC:
Designed to meet the magazine media industry’s growing need for thought-provoking information and insight on all things digital, the Business of Digital is a full-day event focused on how to effectively innovate, build, market and monetize web and mobile products and services.
Discover how publishers are tapping into innovative new revenue sources; understand the changing role of websites; and find out how social sharing is changing search, and how tablets and apps are changing the digital subscription economy.
Look at current media trends across Canada and learn how to harness the power of web and mobile to grow audience, revenue and market share.