Getting sponsored editorial to work for everyone

The thorny problem of sponsored editorial will be explored at a luncheon panel being held by the Canadian Society of Magazine Editors in Toronto on Thursday, December 1. Maureen Halushak of Glow, Andrea Kolber of Canadian Living and Matthew McKinnon of The Walrus will be talking about how to keep your integrity while accepting the advertisers' dollars, observing the ad:edit guidelines and bringing in new and much-needed revenue.

The lunch is at Carr Hall, 100 St. Joseph Street (east side of Queen's Park) and begins at noon. It's $25 for CSME members and $40 for non-members. It's highly advised to register in advance because space is limited.