New digital reporting requirements and a new, more detailed publisher's statement have been deferred to an unspecified data by the board of the Audit Bureau of Circulations, one of the principal third-party circulation auditing firms.
According to a story in MediaDailyNews, the plans to include more digital measurements and to require larger magazines to report issue-by-issue data have been put off pending further input from publishers, advertisers and ad agencies.
The plan to introduce a new publisher’s statement with enhanced digital reporting was first revealed back in March. At the time, ABC said the new report format would require publishers to report several key metrics for digital magazine consumption, via tablet apps and Web browsers, including the number of unique browsers or devices, total visits and average visit duration.
Labels: circulation. ABC