Thursday, September 20, 2012

Quote, unquote: On rediscovering the power of print audiences

"People who love magazines on paper are not Luddites, they’re not Neanderthals, they’re not Technophobes. As a matter of fact, they tend to be smart, tech-savvy people who say they use all sorts of electronic media, tablets and smartphones."
-- Publisher Knight Kiplinger (editor-in-chief of the “original personal finance” Kiplinger’s Personal Finance magazine) talking to Samir Husni, Mr. Magazine.

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2 Comments:

Blogger canargie said...


21 Sept 2012 - 11:23 am

FYI
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The Richer You Are, The More You Read Print

[ Affluent consumers like hard copy, despite their over-indexing for digital-media devices: 82% of those with annual household income of $100,000 or more are reading more print pubs. "Ultra affluents" (those with household income $250,000 or more) are heavy print consumers, with the highest reach and number of titles and issues read. They consume approximately 25% more print media than last year, reading an average of 23.5 issues across an average of 10 titles. ]

19 Sept 2012 - MediaPost News (NYC)

http://www.mediapost.com/publications/article/183326/the-richer-you-are-the-more-you-read-print.html

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11:23 am  
Blogger canargie said...


21 Sept 2012 - 11:26 am

FYI
--------------------------

The Richer You Are, The More You Read Print (link below)

[ Affluent consumers like hard copy, despite their over-indexing for digital-media devices: 82% of those with annual household income of $100,000 or more are reading more print pubs. "Ultra affluents" (those with household income $250,000 or more) are heavy print consumers, with the highest reach and number of titles and issues read. They consume approximately 25% more print media than last year, reading an average of 23.5 issues across an average of 10 titles. ]

19 Sept 2012 - MediaPost News (NYC)

http://www.mediapost.com/publications/article/183326/the-richer-you-are-the-more-you-read-print.html

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11:25 am  

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