Wednesday, November 07, 2012

Publishing "speed dating" keeps ideas flowing at Highline magazine

Here's an interesting editorial development technique: the magazine Highline, which celebrates Rocky Mountain culture from its base in Canmore, Alberta, holds a periodic brainstorming party of "friends and influences". According to a post on the Alberta Magazine Publishers (AMPA) blog, five stations are set up, representing publishing, editorial, sales and marketing, website and events/community.
Much like speed dating, their guests have fifteen minutes to provide input at each station. "We've found it's an awesome way to maintain our authentic local voice," says Kristy Davison [the publisher/photo editor who, with Erin Cipollone, launched Highline in the fall of 2008.]
The magazine is celebrating its 10th issue by, among other things, increasing its distribution in Calgary and, now, Edmonton.
Those involved with the magazine are more than colleagues, they're friends outside of work as well, soaking up the local arts scene or sharing outdoor adventures together, searching for content inspiration and making connections. "Starting this thing almost 5 years ago now, I never could have dreamed that such an amazing, talented group of passionate people would be so willing to jump on board with this vision. I'm constantly humbled by their input, ideas, and dedication to making this magazine the best it can be," says Davison.

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