PR buzzwords we love to hate

Those editors among you who sometimes feel overwhelmed by public relations pitches may be amused by a list of the "pet hates" for the jargon and intros (sometimes) used by PR people.

• “reaching out”
• “attached is an article which would be good to feature in your...”
• “Pleased to announce an exciting new client” [this is not news]
• “Hi, I hope you are well”
• “Delivery footprint”
• Any footprint - unless it is a yeti’s

[Thanks to Axegrinder blog in Press Gazette.]