Tuesday, April 09, 2013

Quote, unquote: Print as the bedrock of publishing strategy

It’s always important to remember that the print platform is really, in most cases, the bedrock for these brands. What is interesting about our business is that it has been through the whole economic downturn and the most solid part of our activity, our circulation and our readership, has been just solid as a rock. We work really hard to make sure those brands stay very fresh and vibrant. We have now built a digital business ... and we’ve never lost our print audience. The best place for (consumers) to get inspired to take action is in print and then we drive her to
our digital business to help (them) take that action in a more-efficient way.
 -- Meredith Corp. CEO Stephen Lacy, who says in an interview with the Des Moines Register that the media industry will be split into two categories: the consolidated and the consolidators (and Meredith intends to be the latter.)

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