Thursday, January 17, 2013

PR buzzwords we love to hate

Those editors among you who sometimes feel overwhelmed by public relations pitches may be amused by a list of the "pet hates" for the jargon and intros (sometimes) used by PR people.
  • “reaching out”
  • “attached is an article which would be good to feature in your...”
  • “Pleased to announce an exciting new client” [this is not news]
  • “Hi, I hope you are well”
  • “Delivery footprint”
  • Any footprint - unless it is a yeti’s
[Thanks to Axegrinder blog in Press Gazette.]


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