Rogers to sell ads for Hearst Magazines' digital properties

Rogers Media has become the exclusive sales agent for Hearst Magazines' digital properties in Canada, it was announced today. Rogers will represent cosmopolitan.com, marieclaire.com, cosmogirl.com, goodhousekeeping.com, redbookmag.com, seventeen.com, ecrush.com, espinthebottle.com, teenmag.com, kaboodle.com, quickandsimple.com, mypromshopper.com, myholidayshopper.com, mybacktoschoolshopper.com and thedailygreen.com.

The two companies will cross-promote print subscription sales and drive traffic between each other's sites.

Rogers digital properties include chatelaine.com, todaysparent.com, louloumagazine.com, Canadianparents.ca, flare.com, glow.ca, macleans.ca and Canadianbusiness.com.

This means Canada's two biggest consumer magazine publishing companies are becoming more closely associated with two of the U.S.'s biggest consumer magazine publishing companies. Transcon has a deal with Meredith Corporation (Better Homes and Gardens et al) and now Rogers has a deal with Hearst (Good Housekeeping, Redbook, Comopolitan, Marie Claire etc.)