Tuesday, April 14, 2009

Mike's heart belongs to Audi...

A friend who has been following our coverage of the erosion of the integrity of magazine covers, writes:
The April/May 2009 Sharp magazine inserted with delivery of the Globe and Mail this morning has a flap opening on Mike Weir's chest to reveal an Audi Q5. Headline is "Mike Weir On Tiger's Tail: The Greatest Canadian Golfer talks fame, money and fatherhood"... oh, and then the flap implies he's foxy, not boxy under the hood? Of interest, this is only a print initiative, the Flash reader on the Sharp web site doesn't have a separate flap to turn for this ad.

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