Times may be tough for BusinessWeek, but 93 potential buyers have emerged

Times may be tough, but there's a lot of interest in solid properties and magazine brands; at least that seems to be the case when BusinessWeek magazine gets expressions of interest from 93 potential buyers, according to a story in Bloomberg.com. The parent company, McGraw-Hill, started shopping the magazine when ad sales fell 33 per cent in the first half, compared with 21% industry wide.

“Everybody’s involved,” [chairman and CEO Terry] McGraw, 61, told Bloomberg Television today. “There’s a lot of interest.” Parties include private equity, hedge funds and strategic buyers, said McGraw, whose New York-based company owns the weekly. He didn’t name any suitors.