Gift program launched by Maghound newsstand delivery service

Maghound, the Time Inc. virtual newsstand service about which little has been heard in recent months, has announced a new application that will allow members and non-members to purchase "gift memberships" for family and friends.

According to a story in Audience Development, the plan allows people to buy access in fixed amounts between $20 and $250. Monthly charges—three titles for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1 per title for eight titles or more—are automatically deducted from the gift membership until the credit runs out. Recipients also get the first month free.