Quote, unquote: on the newsweekly's rough road
"In fact, no amount of time or reimagination would have changed the eventual outcome: The economics of weekly publishing are horrible any which way you look – Entertainment Weekly is attenuating into a brochure – and the high cost of acquiring and servicing subscribers is not being offset by very weak ad sales. In the weekly space, apart from celebrity magazines, only two other major magazines – New York and The New Yorker – seem to be getting by, in part because they work in niches and in part because they each have remarkable editorial leadership. But it’s a rough road no matter who is doing the driving."-- New York Times columnist David Carr, commenting on the announced decision to put Newsweek up for sale
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1 Comments:
I believe he forgot the Economist. A strange oversight given that it is a newsweekly and the fact that its rise has certainly contributed to Newsweek's demise.
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