A new Toronto-based fashion and style magazine called Plaid refers to itself as a "multi-media resource". It is to launch in September and, as well as an online site and blog will be offering print copies via the print-on-demand service Magcloud. It invites reader submission of articles and photo shoots.
The editorial director is Odessa Paloma Parker. An online posting says
At Plaid, we believe that there are many elements that compose an individual's style portfolio; not just the clothes they wear, but the art they collect, the books they read, the music they listen to – investing in the arts is as integral as the latest addition to your wardrobe when it comes to being truly stylish. With a focus on up-and-coming design talent mixed with iconic pieces and fabulous vintage, our fashion stories and photo shoots create inspirational (not aspirational) editorial content.