Reader's Digest still #1 in PMB for readers; Canada's History tops in RPC

The latest Print Measurement Bureau (PMB) data (Spring 2013) shows Reader's Digest Canada the top magazine in terms of total readership, with 5.2 million, followed by Canadian Living, Canadian Geographic, what's cooking and People. 

Magazine	Circ (‘000s)	Readers (‘000s)	RPC
Reader's Digest	626	5215	8.3
Canadian Living	519	3832	7.4
Canadian Geographic	190	3644	19.2
what's cooking	1011	3583	3.5
People	153	3324	21.7
Chatelaine	571	3164	5.5
Cineplex Magazine	702	2702	3.8
CAA Magazine	1584	2554	1.6
CANADIAN HOUSE & HOME	248	2462	9.9
Maclean's	330	2411	7.3
Canadian Health & Lifestyle	397	2380	6.0
FOOD & DRINK	502	2344	4.7
Canadian Health	119	1994	16.8
The Hockey News Magazine	88	1967	22.3
Outdoor Canada	87	1960	22.5
FASHION Magazine	146	1927	13.2
Tribute	501	1804	3.6
Today's Parent	166	1683	10.1
Canadian Gardening	109	1664	15.3
Style at Home	244	1627	6.7

The data shows that among the most efficient magazines in Canada -- based on how many readers every copy of the magazine reaches -- are Canada's History and Outdoor Canada. . Here are the top 20 titles in terms of readers-per-copy (RPC):

Magazine	Circ (‘000s)	Readers (‘000s)	RPC
Canada's History	38	874	23.0
Outdoor Canada	87	1960	22.5
The Hockey News Magazine	88	1967	22.3
People	153	3324	21.7
Canadian Geographic	190	3644	19.2
Dernière Heure	15	288	19.2
Canadian Health	119	1994	16.8
Santé canadienne1	13	212	16.3
Canadian Gardening	109	1664	15.3
Cottage Life	69	1018	14.8
Le Lundi	22	325	14.8
BRITISH COLUMBIA MAGAZINE	64	860	13.4
FASHION Magazine	146	1927	13.2
Québec Science	19	246	12.9
Summum	28	346	12.4
Canadian Family	84	1007	12.0
ELLE CANADA	136	1585	11.7
Star Inc.	33	387	11.7
Star Système	27	291	10.8
Canadian Home Workshop	84	898	10.7
Canadian Business	88	897	10.2