Wednesday, March 27, 2013

Reader's Digest still #1 in PMB for readers; Canada's History tops in RPC

The latest Print Measurement Bureau (PMB) data (Spring 2013) shows Reader's Digest Canada the top magazine in terms of total readership, with 5.2 million, followed by Canadian Living, Canadian Geographic, what's cooking and People
Magazine
Circ
(‘000s)
Readers
(‘000s)
RPC
Reader's Digest
626
5215
8.3
Canadian Living
519
3832
7.4
Canadian Geographic
190
3644
19.2
what's cooking
1011
3583
3.5
People
153
3324
21.7
Chatelaine
571
3164
5.5
Cineplex Magazine
702
2702
3.8
CAA Magazine
1584
2554
1.6
CANADIAN HOUSE & HOME
248
2462
9.9
Maclean's
330
2411
7.3
Canadian Health & Lifestyle
397
2380
6.0
FOOD & DRINK
502
2344
4.7
Canadian Health
119
1994
16.8
The Hockey News Magazine
88
1967
22.3
Outdoor Canada
87
1960
22.5
FASHION Magazine
146
1927
13.2
Tribute
501
1804
3.6
Today's Parent
166
1683
10.1
Canadian Gardening
109
1664
15.3
Style at Home
244
1627
6.7


The data shows that among the most efficient magazines in Canada -- based on how many readers every copy of the magazine reaches -- are Canada's History and Outdoor Canada. . Here are the top 20 titles in terms of readers-per-copy (RPC):
Magazine
Circ
(‘000s)
Readers
(‘000s)
RPC
Canada's History
38
874
23.0
Outdoor Canada
87
1960
22.5
The Hockey News Magazine
88
1967
22.3
People
153
3324
21.7
Canadian Geographic
190
3644
19.2
Dernière Heure
15
288
19.2
Canadian Health
119
1994
16.8
Santé canadienne1
13
212
16.3
Canadian Gardening
109
1664
15.3
Cottage Life
69
1018
14.8
Le Lundi
22
325
14.8
BRITISH COLUMBIA MAGAZINE
64
860
13.4
FASHION Magazine
146
1927
13.2
Québec Science
19
246
12.9
Summum
28
346
12.4
Canadian Family
84
1007
12.0
ELLE CANADA
136
1585
11.7
Star Inc.
33
387
11.7
Star Système
27
291
10.8
Canadian Home Workshop
84
898
10.7
Canadian Business
88
897
10.2

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