Thursday, April 05, 2007

Smashing idea -- an international
logo design contest

Wow, there's a lot of good and interesting work going on out there. Smashing Magazine, a very interesting web publication out of Saarbrucken, Germany, that started just last August, held a competition for a new logo for its site. And in just three weeks, the ideas just poured in, from all around the globe. One of the finalists (the winner is to be announced tomorrow) is by someone from Canada (shown, above). Many of the finalists are from eastern Europe. And if you ever needed to see how a creative brief can be interpreted umpteen different ways, this competition is an example.

[UPDATE: the winner (below) was from South Africa. You can see the five finalists here, too.

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Anonymous David Airey :: Creative Design :: said...

To be honest with you I was a little disappointed with the results. There was one that I thought had potential. Number 19 if I remember correctly, that used some negative space on the 'm' of smashing, with a hammer on the 's'. Perhaps it was number 9.

The moral of the story is, you get what you pay for.

8:04 am  
Blogger D. B. Scott said...

The original post didn't say so, but the winner will receive a 250 gig external drive worth about US$150.

2:18 pm  

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