Tuesday, April 02, 2013

AAM releases consolidated media reports for key TC Media titles; first Canadian magazines to do so

The Alliance for Audited Media (AAM) -- formerly the Audit Bureau of Circulations -- today released the first of its Consolidated Media Reports (CMR) for three TC Media titles --Canadian Living, ELLE Canada and The Hockey News -- the first Canadian magazines to do so. 

The CMR reports represent a way of presenting total, cross-media audience: core print circulation, single copy sales, e-newsletters, mobile, website, apps and social media; what AAM calls the "total brand universe". 

TC Media plans to release CMRs for the three titles every six months and to release reports for additional titles in the same format.
“Our goal was to capture audited information on our publications, making it easier for advertisers to grasp the depth of our brand extensions and universe," said Chris Purcell, vice president of consumer marketing for TC Media. "Moving forward, we see this new offering from the AAM as the industry standard, and we wanted to be at the forefront of this change in Canadian publishing.” 
The three reports, which are made available to advertising agencies and clients, show digital data for the month of December 2012:

Canadian Living
Total brand universe: 3,801,949 
Total average paid and verified circulation: 513,027 
Total page views on canadianliving.com: 9,599,631  
Total mobile media page views: 164,679 
Total e-newsletters subscribers opt-in: 594,028 
Special interest publications: 50,224 average single-copy sales

 ELLE Canada
Total brand universe: 493,640
Total average paid and verified circulation: 130,722
Total page views on ellecanada.com 1,219,331
Total mobile media page views: 157,015
Total e-newsletter subscribers opt-in: 89,054
Facebook: 35,070 likes
Twitter: 24,812 followers

The Hockey News
Total brand universe: 414,369
Total average paid and verified circulation: 100,058
Total page views on thehockeynews.com: 1,300,763
Total mobile media page views: 1,323,371
Facebook: 32,703 likes
Google+: 78,865 circle members
Twitter: 125,904 followers

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