Local advertisers in the U.S. are proving slower to move from traditional (e.g. print) ad spending than are advertisers overall. According to a forecast by BIA/Kelsey (reported by eMarketer) digital in local ad markets -- especially with the influence of mobile -- will continue to grow and by 2017 will make up about $148.8 billion. Digital will account for slightly more than one-quarter of the total.
Thursday, March 28, 2013
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- Impresa Communications Limited
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- Ryerson Magazine Publishing Certificate
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- Word Count:Freelancing in the Digital Age
- Atlantic Magazines Association
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