Thursday, March 28, 2013

Local digital ads in U.S. grows slowly but by 2017 forecast to be 25%+ of total

Local advertisers in the U.S. are proving slower to move from traditional (e.g. print) ad spending than are advertisers overall. According to a forecast by BIA/Kelsey (reported by eMarketer) digital in local ad markets -- especially with the influence of mobile -- will continue to grow and by 2017 will make up about $148.8 billion. Digital will account for slightly more than one-quarter of the total. 


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