Canadian Business Journal first digital title signed with CCAB interactive membership

The Canadian Business Journal has become the first digital-only magazine in Canada to apply for CCAB/BPA Worldwide interactive membership. It is published by George Media Inc., headquartered in Mississauga, Ontario.

The new BPA digital auditing tool, utilizing Nielsen Online's tagging technology, will measure page impressions, unique browsers, user sessions, unique browser frequency, user session duration, page duration and an executive summary of the above.

Sara Kopamees, editor in chief of George Media Inc said "For years, advertisers in digital media have had no choice but to buy ads in unverified media. With BPA's Interactive audit tool, there will be nothing to hide. Advertisers in traditional B2B publications now have the alternative to go digital, where they will know the precise number of eyes viewing the magazine in which their ad was placed."

"We are pleased that The Canadian Business Journal has applied for membership in BPA Interactive," said CCAB Vice President Tim Peel. "We applaud them for being the first digital-only magazine to offer the next level of assurance to their valued advertisers. Digital-only properties can no longer get away with using their own web measurement programs."