Hello! Canada crests 1 million readers a week

The Canadian edition of Hello! magazine has reached a million readers, according to a story in Marketing magazine. The celebrity weekly, launched by Rogers Publishing in 2006 under license from its Spanish parent, has seen its circulation grow until it now averages 100,000 newsstand and subscription copies a week.

Readership research recently conducted by Roper Reports Canada (using the same methodology as the Print Measurement Bureau), found that each issue of Hello! attracts one million Canadian adults (18+), an average of 10 readers-per-copy. (Hello! has already joined PMB and is included in the current fieldwork. The Roper research is something of an interim measure until Hello!’s initial, one-year results are included with the release of PMB’s 2010 spring data.)

“This outstanding audience number is truly reflective of how popular Hello! has become with Canadians in a very short period of time,” said Hello! publisher David Hamilton. Anticipating continued audience growth, Hamilton optimistically adds, “this is only the beginning!”