|April 5, 1984|
Toronto's NOW magazine has released a completely searchable archive of every issue going back to the first, published almost 30 years ago, September 10, 1981.
The leading alternative weekly magazine in Toronto, it started out in small offices above a shoe store on Danforth Avenue. Now it operates from its own building on Church Street and distributes 100,000 copies every Thursday from 2,300 racks and boxes across the GTA. Alice Klein, Editor/CEO said in a release:
"The new, searchable archives are a fast and fun way to dip a cup into Toronto's fascinating social, cultural and political legacy and in these strange, fast-paced times, we need access to the richness of our own past more than ever," said
Michael Hollett, Editor/Publisher said:
"Because the Archives will be searchable, we know people will have a few laughs as they take a trip down memory lane, (hopefully) remember a few concerts, the first Pride parade, the early years of TIFF – the memories are endless and the archives of NOW Magazine will take you back in time. Roughly 30 years, 52 weeks a year, 1,560 issues of NOW Magazine archived in one place – amazing!"