Wednesday, February 09, 2011

NOW magazine puts up searchable archive of 1,560 issues dating back to 1981

April 5, 1984
Toronto's NOW magazine has released a completely searchable archive of every issue going back to the first, published almost 30 years ago, September 10, 1981. 
The leading alternative weekly magazine in Toronto, it started out in small offices above a shoe store on Danforth Avenue. Now it operates from its own building on Church Street and distributes 100,000 copies every Thursday from 2,300 racks and boxes across the GTA. Alice Klein, Editor/CEO said in a release:
"The new, searchable archives are a fast and fun way to dip a cup into Toronto's fascinating social, cultural and political legacy and in these strange, fast-paced times, we need access to the richness of our own past more than ever," said
Michael Hollett, Editor/Publisher said:
"Because the Archives will be searchable, we know people will have a few laughs as they take a trip down memory lane, (hopefully) remember a few concerts, the first Pride parade, the early years of TIFF – the memories are endless and the archives of NOW Magazine will take you back in time. Roughly 30 years, 52 weeks a year, 1,560 issues of NOW Magazine archived in one place – amazing!"

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Anonymous Anonymous said...

Great news for all those writers and photographers whose works for NOW are being reproduced digitally in that archive. Right? Because surely NOW is going to pay them for those rights. Yes?

3:09 pm  
Anonymous Anonymous said...

Haha! I hadn't thought of that. Yet another money grab by our cherished, adorable, lefty, lovey-dovey bicycle riders at Now. First, let's pimp out the midgets. Then, comrades, we will monetize the archives.

You couldn't come up with this stuff! I want a front-row seat to class action.

2:41 am  
Blogger M McEwen said...

I don't see where it has been monetized - the archive site in question barely has any advertising that I noticed. How is this different than accessing the newspaper via microfiche at your local public library?

2:51 pm  
Anonymous Anonymous said...

M McEwen, I plan to use your car this Saturday, without telling you (or paying you). Don't worry, though, I won't be making any money off it (well, maybe just a bit). It will be just like I took public transit.

12:22 am  
Anonymous Anonymous said...

Anon #2 here: How to monetize a search engine? Hmm, let me think about that...Oh, hasn't Google already demonstrated how that's done? Give it time, it'll pay off. NOW is not a charity. It's looking for ROI just like...Conrad Black. What we need is for Toronto Life to get off its arse and assign David Hayes to give us a Hollett profile. I can already see the display copy --- "Comrade Capitalist." Yeah baby! I buy a subscription for that one...

4:21 pm  
Anonymous Anonymous said...

Yeah, except Toronto Life is just as bad.

10:23 pm  

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