This November (26 - 28), for the first time, Quarto Communications is putting consumer shows for all four of its titles -- Cottage Life, Explore, Canadian Home Workshop and Outdoor Canada -- under one "big top", running simultaneously side-by-side at Toronto's International Centre. The public will be able to attend all four for one price.
It's never been tried before but we know there's a lot of overlap in these markets," says general manager Terry Sellwood. "The hope is that it gets as big as the spring show [Cottage Life]. It's exciting and fits in with our long term goal regarding our Outdoor Canada brand."
Essentially it means that the Outdoor Canada
Show and the Explore
Adventure & Travel Show will join the established Cottage Life fall show
and Canadian Home Workshop
's show, moved from the spring.
The four magazine have a combined reach of more than 3 million unduplicated readers, but Quarto thinks there is also a real synergy between the audiences and that a multi-title advertising package will appeal to advertisers .
The spring and fall Cottage Life shows have been going for 17 years and now have a combined annual attendance of 40,000.
Sellwood said that details of the shows are being nailed down now, but will definitely showcase features that have come to be expected from Cottage Life and Canadian Home Workshop have as well as some featured writers and bloggers from both Explore and Outdoor Canada.
Labels: consumer shows, promotions