Wednesday, December 22, 2010
“We believe that Maclean’s has not adequately addressed our concerns and we seek an unqualified public apology from Maclean’s,” Victor Wong, CCNC Executive Director said today. “In our view, since Rogers is the parent company of Maclean’s, then Rogers should step up and take ownership of this controversy.”
“These responses from interviewees themselves point to numerous significant errors by Maclean’s writers and editors, Victor Wong added. “There are just so many problems with the “Too Asian”? article that it simply doesn’t meet the standard for good journalism.”
- an animated video cover
- a video of Justin Bieber performing live
- a video montage of newsmakers who passed away in 2010
- Ability to share articles via Twitter, Facebook, and email
- Viewing the entire issue page-by-page or jumping directly to departments or columnists
- a live letter feed and author blogs
Tuesday, December 21, 2010
Both personal and business reasons will drive the tablet purchases, with 53 percent of respondents saying they plan to read e-books and newspapers on the device (that actually eclipsed gaming, which just 33 percent of respondents say they'll be doing on tablets).
While men are more likely to say they own or plan to buy a tablet than women in the next three years (26 percent versus 18 percent), women are more likely to say they'll use tablets for social networking (60 percent versus 43 percent, respectively).
“It’s our intent to keep everything as close to what it is today as possible until we build and grow on it,” he said.
Monday, December 20, 2010
“The CBC has not made the psychological and corporate turn,” [Drapeau] says. “They don’t understand that they are no longer a private-like organization that they can do as they wish without any public oversight. They have a sense of hostility toward anybody exercising their right to have access to records.”
For its part, CBC management maintains that much of the material Drapeau has requested is of commercial value to his client, the Quebecor-owned Sun Media chain, and giving it up would be tantamount to Macdonald’s sharing its secret sauce with Burger King. Yes, the CBC is a taxpayer-funded organization, they say; but it is also a broadcaster whose competitors aren’t similarly compelled to divulge sensitive journalistic, creative and programming information.
The trial has taken on elements of the absurd. Lafrance’s lawyer brought in an expert to distinguish the difference between calling someone a thug and saying that they are acting like a thug. (“It’s not an identity, it’s an analogy,” testified linguist Jean-Claude Corbeil.)
“Tablets like the iPad add a new level of portability to web content that wasn't available to us back in 2007. The 10-inch form factor rivals a traditional magazine. It allows us to give our audience the most magazine-like product we can, with all the things we love about a magazine – the structure, the editorial focus, with recognizable contributors and professional editors.”
Truesdell questions the logic of any small publisher dedicating resources to the iPad and other tablets that are currently owned by just 4% of U.S. households. But he also sees the potential of a mass market developing for tablets as Android, Windows Phone 7 and other new devices debut in a variety of form factors and lower price points.
“We're taking an all-inclusive approach in trying to bridge the divide between the comfort of traditional print magazines and something that can be delivered digitally to the widest possible readership,” he said.
That means a digital magazine that can be viewed through any browser, with minimal scrolling and zooming. To ensure iPhone and iPad compatibility, BCT Technical Director Jay Sherman built a proprietary, non-Flash viewer.
Sunday, December 19, 2010
"While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many," says the Pantone release, "Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
- 2010 Turquoise
- 2009 Mimosa
- 2008 Blue Iris
- 2007 Chili Pepper
- 2006 Sand Dollar
Senator Vivienne Poy of Toronto has sent a letter to Minister of Canadian Heritage James Moore, calling the magazine's controversial “Too Asian?” article "offensive material" and a "legitimate reason" to revoke the publication's federal funding.
In her letter dated December 16, Poy notes that the city councils of Vancouver, Victoria, and Toronto have all passed motions condemning the piece.
The November 10 article, since retitled "The Enrollment Controversy", has been described as "offensive and full of stereotypes" by the Chinese Canadian National Council, which has demanded an "unqualified public apology" from Maclean's.
Poy, a former University of Toronto chancellor, points out that the magazine has also garnered complaints that it has exhibited an "anti-Islamic bias".
"It has offended large portions of the Canadian population through its divisive journalism, which is increasingly unprofessional," Poy wrote in her letter. "As such, given Maclean's propensity for speculation, editorializing, and courting controversy merely for the sake of publicity, it should no longer be deemed worthy of public funding by Canadian Heritage."
A month after the article first appeared, critics continue to agitate against Maclean’s and its parent company, Rogers.
Organizers have begun distributing 12,500 buttons with the words “Too Asian for Maclean’s” and “Too Asian for Rogers.” Protests are being organized at the University of Toronto, the University of Victoria, McMaster University and Ryerson University, according to Brad Lee, who created a Facebook page as a venue for criticism. He said his page received more than 17,000 hits in the last 24 hours, and more than 100 groups have endorsed a letter opposing anti-Asian racism.
“As Canadians we strongly believe in freedom of the press,” he said. “As taxpayers we don’t want our money spent on a media outlet that misrepresents us.”
Saturday, December 18, 2010
Friday, December 17, 2010
Toronto City Council censures Maclean's's
"Too Asian?" article
The magazine essentially acknowledged that the headline was over the top by its decision to amend it, though it pointed out that it was a direct quote from an authoritative source.
"Although the phrase “Too Asian?” was a question and, again, a quotation from an authoritative source, it upset many people. We expected that it would be provocative, but we did not intend to cause offence."
Thursday, December 16, 2010
The quarterly magazine is distributed free at selected gyms and relevant retailers,but is also available by mail subscription for $19.99 plus HST."Getting all the positive effects that training Jiu Jitsu has on the other parts of your life...There's a worldwide community of people who do BJJ and it's very supportive....When I talk to people to people who aren't familiar with the sport and try to explain it they say 'so it's basically dudes rolling around on the ground with each other, right?'" Menceles says. "It's much, much more than that. It's really a beautiful sport.""
"As a company firmly established in Montreal, Quebecor Media understands the necessity to help meet the city's public transit challenges. That is why we are very happy to be joining forces with the STM and to leverage our media and technology networks to help create a mass movement towards public transportation," said Pierre Karl Péladeau, President and CEO of Quebecor Media.
"Our new distribution partnership with the STM will allow us to reach all metro users, throughout the day. This will undoubtedly contribute to accelerating the exceptional growth 24 Heures has experienced since being launched in 2001," said Christianne Benjamin, 24 Heures Editor and 24 Heures-24 Hours Vice-President at Sun Media Corporation.According to the most recent NADbank data, Métro had five-day accumulated circulation of 688,800 in Greater Montreal; 24 Heures had 561,900. This compares with Journal de Montreal (owned by Quebecor) with 1.124 million, La Presse with 650,100 and The Gazette (English language) 442,600.
Wednesday, December 15, 2010
Let it snow, we've got our iPad to keep us warm
Reuters is hiring journalists and using outside journalists, or "stringers," to provide general news stories in addition to its business and financial news. It also will write stories commissioned by its news clients.
"This is being designed and being run in a way that is not one size fits all," said Chris Ahearn, Thomson Reuters' president of media. "It gives (publishers) comfort and flexibility that there are other choices than... some of the legacy providers."
“We have seen the statistics that over 50% of shoppers will buy at least one gift card during the holiday season so we wanted to get at that market” [said Rogers Publishing senior director, multi-magazine sales Suzanne Phillips.] “A normal subscription to Chatelaine is $14.95 but for $25 including tax people will get 18 issues with the eGift Card program,” she says. Bundles of magazines were also created for the program, such as packaging three issues of MoneySense and 12 of Canadian Business for $25.
Magazine world view: Newspaper to become magazine; US postage hike; open or closed? Last with the news
- Sunday Herald to relaunch as news magazine? (Jon Slattery)
- Heidelberg and digital printing, expect an announcement by March (Print CEO)
- What makes THE most notable launch of the last 25 years tick, click and stick? (Mr. Magazine)
- Knowing more about your paid content users (Audience Development)
- Time Inc. names Randall Rothenberg chief digital officer (Audience Development)
- Postage rates could rise 1.8% as USPS wins rate ruling (Dead Tree Edition)
- App-oplexy: magazines on the iPad (Dead Tree Edition)
- Forbes teams with MediaVest, comScore to track ad effectiveness (Folio:)
- Report: 193 new mag launches, 176 closures in 2010 (Folio:)
- Media Guardian review 2010: magazines (Guardian)
- Open or closed platforms? Media groups will have to decide next year (Guardian)
- New magazine promises to be last with the news (Press Gazette)
- Sport Mag in big libel payout to Lord Triesman (Press Gazette)
- Hachette: Veterans out, buyer in? (New York Observer)
Labels: world view
Developed by Cossette in Toronto, the multi‐media attention grabbing advertising campaign takes a tongue‐in‐cheek approach, presenting a variety of situations that have been purposely exaggerated or distorted, and then makes the point that “Dressing it up doesn’t make it true.” The advertising ends with the ASC’s theme line: “Truth in Advertising Matters.”
“We all know that maintaining consumer confidence in advertising is essential. That’s why Advertising Standards Canada exists. Truth in advertising is equally important to the advertising industry and the public,” says ASC President and CEO Linda Nagel. “Cossette did a great job in finding a way to deliver this message with a dramatic flair. Like all good advertising, it’s designed to stand out and drive our message home.”
Print ads use highly stylized and boldly painted illustrations and a 30‐second TV spot uses an awkward moment between a teenager and her dad to make the point.
Monday, December 13, 2010
Magazines Canada welcomes six new member titles
- Birthing magazine About healthy alternatives so they can make the most informed choices during the childbearing year and beyond.
- Eighteen Bridges -- people, politics, culture, and ideas; its articles substantial, in-depth, and grounded in the narrative tradition.
- Here's How! --Canada's largest circulated lifestyle technology magazine targeting active, travel-savvy, high-end, design-oriented Canadians, who use consumer technology to enhance their lives.
- The Newfoundland Quarterly -- art, history and culture, publishing four times a year.
- OCW magazine -- Hybrid art book, literary journal, and magazine, showcasing new ideas and new voices and is a new way of experiencing art. With a spotlight on Canadian artists -- particularly those in British Columbia -- features work across the spectrum of art-making
- One Hour Empire -- Contemporary culture magazine featuring new and rediscovered works that explore creative practice, theory and speculation.
Labels: Magazines Canada
Saturday, December 11, 2010
Newspapers do fast food. Whether they're the McDonald's-like mass-market appeal of The Sun, the broadsheets' Caffe Nero or Prêt à Manger, or even the Daily Sport's late-night kebab house full of pissed-up punters, they're all in the business of efficiently serving large quantities to large numbers of people every day. They get the customers fed, they wipe down the counter and they start the prep for the next day's rush. No pause for reflection, no room for individual chefs' talents or differing ingredients. Like a fast food chain, they de-skill wherever possible, and aim for consistency rather than genius. It's a mass-produced item.
But magazines do restaurant food. They take time and trouble, and they genuinely care about the quality of the result. Often they can be the result of one person's vision, in a Gordon Ramsay/Marco Pierre White/ Raymond Blanc sense – think of James Brown at Loaded, Marcelle D'Argy Smith at Cosmo, or Tina Brown at Vanity Fair. Or they can be a great team who are deeply knowledgeable about their ingredients – ie their subject matter – and have a decent number of faithful, regular customers. Many niche mags are like the reliable local bistro; not earth-shatteringly innovative, but always welcoming and good value. There's room for variation and variety.
"I fear at the moment we're in the psychedelic stage of iPad magazine development, where the digital equivalents of stereo panning, extreme reverb, phasing and backwards tapes are being used to distract attention from the fact that in the end it's all about the tunes."
Friday, December 10, 2010
Rather than focussing so much on phasing out unpaid internships (which, as readers of this blog will know are endemic in the magazine industry in Canada), the report recommends a concentration on ensuring that such opportunities are extended beyond the better off, giving opportunity to the widest possible range of young people.
Action is needed on several fronts. The creative industries could take a lead, for example, on internships. They have become a new rung on the professional ladder but they need to be brought out of the informal economy where they are at present and made far more widely accessible. The industry could establish a new Code of Practice to make internships more transparent, a new website to openly advertise them and a kitemark to recognise best practice.Making a professional career open to the widest pool of talent is not about social engineering or dumbing down. It is about making current access routes fairer and ensuring that those young people who succeed in gaining a top job do so based on talent and merit alone.
Labels: professional development
When he interviewed for the job, he says Rogers executives were clear in their expectations: “Piss people off, get them talking, be indispensable. No matter what they think of you, they’re gonna grab you [the magazine].” He pauses, chuckles, and references another Rogers publication: “It’s essentially what Maclean’s is doing.”
Mr. Gierasimczuk says he’d like Marketing to be a Rolling Stone for this time and place. “It’s a potential journal to document the paranoia of an industry, and an industry’s uncertainty.”
“You gotta take your head out of the sand,” he adds. “What’s happening in the industry, it is humbling, and hopefully their sort of God complex is crumbling a little bit. It needs to.”
- Alberta editor of the year moves east to be editor of Marketing magazine
- Tom Gierazimczuk of up! magazine named Alberta Editor of the Year
Thursday, December 09, 2010
Magazine world view: Flipboard; Ebony; e-ink; standards; Wallace & Gromit
- The magazine experience of Flipboard (Print CEO)
- The doctor is (in)teractive...Bonnier's Tom James on the future, magazines, tablets etc. (Mr. Magazine)
- Johnson CEO expects Jet, Ebony to return to rate base in 2011 (Audience Development)
- Playboy releases 56-year archive on branded hard drive (Audience Development)
- Quad/Graphics claims success in "Quadracizing" Worldcolor (Dead Tree Edition)
- Why colour e-ink doesn't rival 4-colour printing (Dead Tree Edition)
- Good news, bad news: mag, newspaper apps equal in popularity (Folio:)
- Meredith eyes Rodale mags (Folio:)
- Time to raise your editorial standards (Folio:)
- Richard Branson's Project app launched without a lifeboat (Guardian)
- Wallace and Gromit to star in Christmas Radio Times (Guardian)
- KPMG: Print media "very resilient", paywalls unpopular (Press Gazette)
Labels: world view
All finalists will receive a Best Health Blog Awards badge for use on their blog, recognition on besthealthmag.ca and the four top blogs will also be featured in the Summer 2011 issue of Best Health magazine.
Wednesday, December 08, 2010
"This has been the Holy Grail of media planning for years," said Telmar chief Stan Federman, during an exclusive preview of the system for MediaDailyNews. Federman was referring to the elusive goal of tying media exposure to marketing results, and the multitude of attempts made on Madison Avenue - including expensive "single-source" measurement systems, and proprietary marketer and agency systems...
"Reach and frequency is great. CPM is great, but what's it really going to do in terms of moving my client's goods," Federman said. Now planners have the ability to take the time-consumer marketing ROI analysis and build it into their plans."
Tuesday, December 07, 2010
- President -- Kim Mah, managing editor, TV Week
- Vice-president --Steve Ceron, publisher, Arrival
- Treasurer -- Alexandra Samur, managing editor, rabble.ca
- Secretary -- Michele MacKenzie, marketing consultant, Business in Vancouver
- Jon Spencer of Abacus Circulation;
- Haig Armen, creative director, LiFT Studios and John Maxwell, assistant professor, SFU Master of Publishing program;
- John Burns, editor at Vancouver magazine and instructor at Capilano University;
- Gwen Dunant, president of Dunant Consulting and Magazines Canada program coordinator;
- Hilary Henegar, digital editor of GranvilleOnline.ca;
- Patty Osborne, executive director of Geist magazine;
- Rick Staehling, art director, instructor and consultant
"The problem with apps is, not a ton of people are downloading them," said Martin Walker, a publishing industry consultant. "It's a very small business at the moment. Apple still owns it and they won't let you sell subs. You can't make money on something where you're selling a few thousand copies."Forthcoming tablets that support the Android platform are expected to offer a subscription option, but that opportunity won't come without extra cost. Until developers come up with a way to let publishers create apps that will work on multiple devices, publishers will have to spend more to customize their apps for each screen size and operating system.Publishers privately downplay their apps' development costs. But whether they grow their apps in-house or use an outside developer, development and ongoing staffing costs are adding up.Even for companies that profess not to be hiring a lot of additional people, there are the hidden costs of staffers' time that could have been spent on other products."There's a lot of investment for the future," said Andy Sareyan, president of consumer brands at Meredith Corp.'s magazine group, which expects to create apps for Better Homes and Gardens, Fitness and its other titles. But, he added, "there will be a time when these are profitable. When that time is, I don't know."
Monday, December 06, 2010
Golden opportunity with C magazine launch of its "Money" issue
"With continued handling the gold leaf deteriorates, leaving a shimmering gold nugget where the sheet has been affixed to the magazine. The inside back cover image, titled and… presents the text “what is below is as that which is above” gilded onto a gallery wall in real gold leaf and licked off by the artist. Conjoining the centerfold image, the gilded text circles back to the title of the centerfold, creating an endless loop that evokes, alternately, physical transcendence and bodily abjection. An article by Marina Roy, titled Holy Shit, accompanies the artist project," says the magazine in a release.Regular issues will be available at the launch for $5 a copy or free with a subscription. Christmas gift subscriptions are $15.The launch is Wednesday December 8 from 7 -10 p.m. at the Beaver, 1192 Queen Street West.
"I argue that copyright law, which purported to address the needs of the author through protection of works and thus to create incentives to produce and bolster societal well-being, has insufficiently met these objectives."
"And so the majority opinion," she says, "seemingly more sympathetic to freelancers, acknowledges that it has not even begun to scratch the surface of the real issue: had freelancers implied a wish to give away their digital rights in the first place?"
"There was a time, at least rhetorically, when publishers and authors were thought to be in a 'joint adventure'. Certainly such a concept no longer figures in the caselaw, let alone current publishing practices, which yield more of a freelancer-publisher misadventure."
" Freelancers, especially in the common law, remain short-changed by national copyright legislation."
Sunday, December 05, 2010
Reader's Digest believes it has the recipe for a bigger position in food editorial
"FIPP is not only changing its name, but also its mission, its organisation structure, and its approach to its products and services so that it represents more appropriately what our members are doing and the journey they are on in developing multimedia brands that come from a magazine heritage starting point,*” said president and CEO Chris Llewellyn in a post on its website
Friday, December 03, 2010
“The Real Style Magazine will work synergistically with the Real Style Network website and Real Style TV’s You Tube channel to bring an enhanced digital fashion experience to our readers. Our editors and contributors are style experts who will show fashion lovers what to wear, how to wear it and where to buy it for a great price!” says founder and President, Elen Steinberg.The senior editor is Afiya Francisco a former editor at Lou Lou and Style at Home who runs a blog called TheStyleHouse.ca; the art director is Jill Monsod who is art director at The Magazine and was associate art director at Wish and Chatelaine and a senior designer at Canadian House & Home. Among contributors is Karen Kwan, former health and lifestyle editor at Flare magazine.
Getty Images offers new Eurostyle fashion and lifestyle line of syndicated photography
[Update: A story in minonline gives more detail about the Texterity/Wonderfactory offering:
- The applications will all be done in HTML5 and will vary by device but have a "family similarity";
- There will be a series of add-on modules, depending on the degree of sophistication required;
- Magazines will be asked for a 12-month commitment at a per-issue cost of about $1,500 plus $200 - $500 for each module.]
Thursday, December 02, 2010
Department of loyal readers: "This is me, in front of the pyramids, holding the magazine"
Lagardère is reportedly in talks with up to five publishers over the possible sale and is reported to have held presentations to US media giant Hearst – which owns NatMags in the UK - as well as Bauer Media Group [said a report in Press Gazette.]
“It's quite a good idea that paper disappears. It's best that trees are growing and not being cut down and I do believe that the writing is on the wall for paper.”-- Media tycoon Richard Branson, who this week launched his iPad-only magazine Project, which is now available as a paid download ($2.99 an issue). Branson, the billionaire owner of the Virgin Group, has been launched ahead of a similar venture that is to be launched by another billionaire, Rupert Murdoch of the News Group.
Fact checking remains a priority, says Reader's Digest EIC Goyette
“We are shifting to a variable cost model,” he says. “With the old model we had permanent employees which had downtime after the issue closed and then were rushing to get it out in the last few days. Now it will allow us to better adjust the resources. It is based on a cost model which has been proven at other departments in the company, including Our Canada.”
- "What every salaried professional longs to hear: 'Goyette says he hopes most of the affected staff will stay on with the company as freelancers.' "
- "I started my magazine career as a Reader's Digest fact checker and do not remember having much down time. In my experience, as magazine's staffs and budgets shrink, editorial staff do not have enough time, let alone down time. Why do management always keep their jobs while jettisoning the people who do increasingly more work with fewer resources?"
- "Variable-cost model?! Don't you mean the no-cost model? No cost for medical. No cost for dental. No cost for pension. No cost for long-term disability. No cost for life insurance. Aren't there laws against firing your staff then hiring them back on contract for less?"
Labels: fact checking