Wednesday, March 31, 2010
About 5,000 of Audience Development's 8,000 subscribers will be added to Folio:'s circulation list. Before the merge, Folio: had around 9,000 subscribers, [said Jeff] Hartford of Red 7.
“We sent out an e-mail blast and explained on the [Audience Development] site what the merge was all about,” Hartford said. “We didn't do a specific offer for those whose names we didn't merge, but we plan on doing that in the near future.”
Tuesday, March 30, 2010
-- Legendary art director George Lois, quoted in the March 22 New York Observer when asked what he thought about reading a magazine on an iPad.“It’s O.K., I guess. But magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen. It’s the difference between looking at a woman and having sex with her.”
|Top 10 English magazines by readership ('000s)|
|Canadian House & Home||2,363|
|Food & Drink||2,205|
|Canadian Health & Lifestyle||2,176|
|Top 10 English magazines by RPC|
|The Hockey News Magazine||23.2|
|British Columbia Magazine||11.6|
|Top 10 French magazines by readership|
|qu'est-ce qui mijote||1,372|
|Coup de pouce||1,229|
|Touring (Fre & Eng)||1,113|
|Sélection du Reader's Digest||1,013|
|Les Idées de ma maison||682|
|Top 10 French magazines by RPC|
|Les Idées de ma maison||9.6|
|Tout Simplement Clodine||9.3|
[Update] "I think it is a good news report," PMB president Steve Ferley told Marketing magazine. "The readership data are stable and you can't run away from that."
The readers-per-copy average of 4.82 compares with 4.8 in the fall, while average time a respondent spent reading a magazine was 42.1 minutes, compared with 41.3 minutes in the fall of 2009 and 40 minutes in 2006.
"Readers per copy is flat and time spent reading might even be ticking upward slightly," said Ferley of the relative stability for magazine publishers. "In a world where everybody is concerned about fragmentation [of media] this is what is happening."
Apple prohibits the gifting of “in-app purchases, in-app subscriptions, [and] upgrades” which means you can’t buy someone virtual goods within an iPhone or iPad app. So you won’t be able to buy a friend an in-app subscription to Wired magazine for the iPad, for example, like how you can with the print edition.
That news should be a little disappointing for publishers hailing the iPad as the future of magazines, because gift subscriptions have been an effective method to lure in new print subscribers.
Labels: web and print
Monday, March 29, 2010
"I can’t wait to play around with this. But I don’t see myself rushing to pay for repurposed paper magazines and newspapers sprinkled with a few audio-visual doodads. That didn’t fly with CD-ROMs and it won’t fly on the iPad."-- Blogger Scott Rosenberg (one of the original founders of Salon) considering a comparison between the (largely unfulfilled) promise of CD-ROM in 1994 and the unknown impact of the iPad today.
Saturday, March 27, 2010
Starweek magazine requires subscribers to pay 50 cents a week
Newspaper box and other single copies (which already cost more than home delivery) will continue to include the guide.
As part of sweetening the offer to subscribers as it moves to request, separate paid circulation, Starweek has been beefed up with expanded listings and features. It has had a measured circulation of 610,000 and readership of 859,000 (1.4 readers per copy) according to fall 2009 data from the Print Measurement Bureau. It is not known how many readers will opt to receive it.
Friday, March 26, 2010
The new website and rebranded magazine was unveiled last night at a reception in Toronto.
Thursday, March 25, 2010
Sources told the WSJ that the April issue of Hearst's Esquire magazine (no stranger to new media) will arrive in downloadable format without advertisements for $2.99, $2 less than the newsstand price, and will include five music videos (each containing the phrase "somewhere in Mississippi," oddly enough) to take advantage of the device's multimedia capabilities. On the other hand, a full iPad issue of Men's Health with match the glossy's $4.99 price. Of course, as we heard earlier, publishers will be experimenting with advertising and pricing models to see what works so expect things to be fluid for quite some time after the April 3rd launch.
Labels: web and print
Magazine world view: Worldcolor on a roll; Garden & Gun back from brink; Telegraph prospers on land sales
- Worldcolor signs a multi-year agreement to print Cosmopolitan and other Hearst books
- Garden & Gun: back from the brink and in the hunt for an Ellie (Folio:)
- USPS moves a step closer to five-day delivery (Folio:)
- Skiff (Hearst) partners with Samsung for e-reading services (Folio:)
- Telegraph Media Group profits by land sales and print deals (Guardian)
- Guardian dominates Orwell prize shortlist (Guardian)
Labels: world view
New team at Chatelaine reminiscent of
the late Wish
Laurie Jennings, who was Wish's managing editor and later senior features editor at Canadian House & Home, has been appointed Chatelaine's health editor and managing services editor; Catherine Franklin, who was style director at Wish and later beauty and fashion editor at Elle Canada, is now Chatelaine's beauty and fashion editor. In February, Sandy Kim, who was art director at Wish, was named to the same position at Chatelaine. Claire Tansey, who was food editor at Canadian House & Home is now Chatelaine's food editor.
- Editor in chief $70,000 - $90,000
- Art director $70,000 - $90,000
- Senior online editor $65,000-$75,000
- Web producer $55,000 - $65,000
Wednesday, March 24, 2010
According to a recent post by anonymous blogger Dead Tree Edition, publications that are unusually tall and/or wide are equally at risk of failing the droop test. “Oversized magazines may still be inserted into newspapers, sold on newsstands, handed out at trade shows, and distributed via alternate delivery,” the post reads. “But unless the Postal Service changes the regulations and/or the proposed penalties, the sight of a mailbox containing an oversized magazine or catalog could become extremely
- Western Living was awarded Best Editorial Short for “The Peaks of Despair” December 2009; writer by Neal McLennan. Honourable mentions went to Westworld Alberta for "Brack Country", by Jack Gailus.
- techlife magazine won for Best Feature Layout for "A Promise to a Tree" in V. 2.2, 2009; designer was Andrea Yury, photographer Amy Bizovie and writer Lisa Ricciotti. Honourable mention to Canadian Scrapbooker for "Colour Corner -- Violet" in Spring 2010; designer was Jennifer Steinhauer.
- Where Calgary won for Best Cover with “Refresh!” May/June 2009; art director was Veronica Cowan. Honourable Mention went to Okotoks Living magazine for Winter 2009 issue; designer was Jean Faye Rodriguez, photographer was Don Molyneaux.
Tuesday, March 23, 2010
"We're seeing a moving recovery in the ad market. Advertisers are spending more on print, especially in beauty and packaged goods."
Monday, March 22, 2010
"It is tougher and a more narrow path. There are now enough people who have digital experience that digital clients can hire them. They don't have to worry about hiring from a tangential side of the business, i.e., print. But I think the other part of this, which is equally important, is that some digital clients wonder, if a print person hasn't touched digital yet, what is that saying about them?"
- Best Writing -- Geist
- International Coverage -- The Walrus
- Environmental coverage -- Alternatives Journal
- Spiritual coverage -- Geez; Shambala Sun
Labels: Atlantic Journalism Awards
Fly Fusion magazine to carry Trout Unlimited Canada newsletter
During her tenure at the helm, these magazines flourished [says an article in Canadian Interiors]. In 1997, she introduced the Best of Canada Design competition for Canadian Interiors and in 2001 the Outside the Box competition for Building. Craig sold both magazines to Business Information Group in 2007.
Early in her career, Craig worked as a reporter for the Toronto Telegram before moving with her husband and daughter to Ghana with the UN. Upon her return to Canada, she worked for Marketing Magazine at Maclean Hunter as a broadcast columnist. She later worked in communications and public relations for Maclean Hunter Cable, the Ontario government and Ontario Hydro. She then returned to Maclean Hunter as editor of Canadian Jeweller until 1993.
RD recipes sites dominate
Labels: web and print
Thursday, March 18, 2010
Magazine world view: Sandow buys 8 from RBI; New York digital; private dollars; Nest building
- Sandow Media buys eight magazines from RBI (Folio:)
- The Big Issue to publish free magazine for Scottish teenagers (Guardian)
- New York wins ASME’s General Excellence Digital Ellie Award (Folio:)
- Private equity returns to magazine buying (Folio:)
- Guardian launches 2010 student media awards (Press Gazette)
- How magazines use social media to boost pass-along, build voice (MediaShift)
- The Knot Inc. Brings The Nest to newsstands (Audience Development)
Labels: world view
A serious flaw with Bill C-61 was its undue complexity. Parliament should avoid over-drafting technical rules with labyrinth exceptions and complex conditions and counter-exceptions. The law should be broadly understandable. As the roles of users and creators converge, Canadians will want to consistently engage in fair copyright practices. But respect for the law is eroded by the long cryptic passages that dwell on technical details and contain rules, exceptions, conditions and counter exceptions as in Bill C-61. It is encouraged by adopting understandable principles that can be applied in practice.-- Sam Trosow, a professor of law and information and media studies at the University of Western Ontario, writing on his blog about Canada's proposed copyright and fair dealing law. (Reported in Digital and Scholarly blog)
Xtra! gets a brand new look
The paper, published by Pink Triangle Press, which also publishes Fab magazine, was called "Capital Xtra" in Ottawa and Xtra! West in Vancouver, but no more;
Your official guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory includes apps on a variety of mobile devices and platforms [iPhone/iPod Touch (iPad coming soon), Blackberry, Android] with links to download the apps.
Labels: web and print
No matter how cool the iPad and iPad wannabee devices may be, it's not entirely clear why many people would choose to pay for electronic magazines rather than visit magazine Web sites which are deeper, faster-paced, more community-oriented and free.-- Technologizer blogger Harry McCracken, writing in Folio: concerning his bout of "irrational exuberance" over magazine tablet prototypes.
"I attribute our strong performance to four main factors: continued customer confidence in our products and services, the reorganization and sale of some of our operations, the rationalization plan that we quickly implemented last year, and the concerted efforts by our employees to develop greater efficiency [said president and CEO Francois Olivier]"The company's announcement cautioned that some segments of their business were "sensitive to market conditions" -- specifically magazine, book and catalogue printing, which was likely to experience lower page and copy counts, with less demand for specialty products.
Through its Transcontinental Media division, the company is Canada's leading publisher of consumer magazines.
It will combine information from three publications: Conseiller (for financial counsellors), Avantages (for the group pension and benefits sector) and and Assurance (for property and casualty insurance professionals).
Wednesday, March 17, 2010
By providing [writers and artists] with respectable fees and the editorial support to undertake in-depth projects, we can enrich their creative work and our readers’ appreciation of Canadian culture and ideas.The goal in 2010 is to raise $10,000, to commission three works, by asking readers to donate $20 each; the magazine helpfully provides 20 reasons to do so.
Harry magazine has only once before used a non-model on its cover, since it was founded in 1997 -- the proprietor, Harry Rosen.
Harry is mailed to a Harry Rosen client list and is sold on Canadian newsstands.
Toronto Life magazine starts two new blogs (including politics) & renames two others
The magazine has announced that has launched two new blogs: The Informer is described as The discerning mediavore’s take on the news of the day, from city hall to Power Ball and The Hype, a blog about TV, movies, theatre and music. And it has renamed two existing blogs: The Dish (formerly the Daily Dish) about restaurants, and The Goods (fomerly Style) about fashion.
[UPDATE: Toronto Life has told us that, since the announcement cited above, traffic is now 370,00 unique visitors a month.
Matthew Fox, the editor of Torontolife.com, elaborates on the differences between the earlier political blog and the current one:
“It’s been almost two years since the days of CityState, and we have a completely different mandate and team at Torontolife.com. Early last year, we launched two very successful blogs — Daily Dish and Toronto Life Style. In your post, you mention that CityState wasn't drawing enough audience to justify its costs. As a reflection on how far we’ve come, CityState’s entire five-week run attracted barely as much traffic as Daily Dish receives in just a few weekday hours. 2010 is our chance to take the model we developed last year and use it to apply our voice to a far broader range of topics. The Dish, The Hype, The Informer and The Goods are vibrant editorial projects that work fantastically on the Web. Plus, we have a new homepage that makes the site easier than ever to navigate. There are more improvements to come before the end of the year, so stay tuned.”]
Labels: web and print
Tuesday, March 16, 2010
Alberta Venture magazine, the business monthly, has appointed Paul Marck as its editor effective with the magazine's April 2010 issue. Marck had spent two decades at the Edmonton Journal, half of that time as a business writer before accepting the position. He succeeds Michael McCullough, who is returning to his hometown of Vancouver.
"To me, Alberta is an exciting, vibrant province with many stories of success, struggle and triumph yet to be told," says Marck in a release. "Canada's energy independence, a great and growing portion of the country's agriculture and agri-food supply, and opportunities in forestry, manufacturing and higher education depend on Alberta."
"Newsagents take what Smiths [News] tells them is selling well," says Peter McCaig, of Ink, which distributes radical titles such as New Internationalist, Permaculture and Red Pepper. "Which is fair enough. But the result is that money talks. You get porn titles in more easily than any magazine with a political view."
But with most supermarkets now offering organic products, health food shops are struggling against the competition [says the Guardian story] and the bigger ones – Fresh & Wild and Planet Organic – have dropped magazines in favour of higher-margin products, such as aromatherapy oils. Borders, which used to stock radical magazines, has closed. Last year one of the biggest-selling titles in the collective, the Ecologist, quit to go online.
Taken together, those lost sales hit Ink hard: "It's just about viable for me to continue doing this – part-time, single-handedly," says McCaig. "But I'm only treading water."
Magazine world view: Good intentions; blogpaper; plunging trades; nine RDUK bidders
- Publishers make, save money through partnerships (Folio:)
- Lies, damned lies, and journalists: For citizens or pros, intentions matter (DailyFinance)
- Blogpaper combines print and internet (Jon Slattery)
- Arthur Frommer's Budget Travel celebrates 100th issue (MediaPost)
- Hearst preps Country Living for ad recovery (MediaWeek)
- Trade magazine ad pages fell nearly 30 percent last year (Folio:)
- Despite brutal 2009, home magazines are fastest growing category (Folio:)
- Are digital editions killing printed newspapers, too fast? (Guardian)
- Nine bidders emerge for Reader’s Digest (Press Gazette)
Labels: world view
The new standards state that a replica digital edition must include a print edition’s full editorial content and advertising, but it no longer needs to be presented in a layout identical to the print version. Replica digital editions will continue to be included in a magazine’s circulation guarantee, or rate base.The first magazine to seek certification of an iPad application was Wired. GQ magazine has offered an iPhone and iPod Touch replica application since December.
"As our city’s only 100% Toronto owned free daily newspaper, we’re proud to enlighten Torontonians about our great city, and the amazing neighbourhoods, people and events that define it." said John Cameron, the publisher, in a release.
Monday, March 15, 2010
Azure, the design magazine, is celebrating 25 years of publication with its March/April issue and, in honour of the occasion has posted a whimsical YouTube video called "25 ways to read Azure". The stop-motion video was shot by emerging photographers Alex vs Alex in Toronto's historic Burroughes Building.
The anniversary issue features 25 front-runners the magazine considers are creating the future of design.
"Since we founded the magazine in 1985," says editor Nelda Rodger in a release, "we've seen the awareness of design and architecture grow from almost insignificant to fundamental. This independent magazine - which we have often considered a lab, a place to experiment - has become something of an institution. Azure has launched careers, marked milestones, created buzz and brought awareness to the issues of the times."
I will concede that the intention is good (ease for the customer), but there is something weird and off-putting about this concept for a new form of virtual newsstand -- a table top from which you can drag participating titles onto the e-reader of your choice. The video is from eMedia Vitals and the demonstration was at the SXSW Music and Media Conference.
Friday, March 12, 2010
The latest issue of Now does its best to capitalize on the long-standing but meaningless debate by laying out the arguments for both sides: the east has better ice cream (Ed’s Real Scoop), but the west has the best burger (The Queen and Beaver); the west gets too much attention, whereas the east benefits from “divine neglect.” In the end, they confirm the debate’s irrelevance by not choosing sides.
Of course, we’re not recusing ourselves from the situation. Indeed, we’re experts: we had this discussion almost 10 years ago with similarly ambiguous results.
“We felt that Canadian Living in the media industry is probably undervalued for its strength as a brand,” said Lynn Chambers, group publisher. “Everybody thinks of us as just the [print] magazine. We’ve had great successes with our core magazine audience, a history of loyal readers. We’ve been successful in expanding onto new platforms, but we don’t tell our full brand story enough.”
Content is now grouped under one of five “pillars,” including beauty, health, lifestyle, home and food. However, in keeping with its more “optimistic” brand personality, these sections bear the headings “Beauty is everywhere,” “Health is happiness,” “Life is for living,” “Home is pride,” and “Food is love.”
“It’s not really a change for us, but we’re being more personable about how we express [ourselves],” Chambers said.
[Publishers] believe you can pour a magazine (and its business model) straight and unadulterated into a new medium that works in an entirely different way. The threats and opportunities magazine publishing faces are more profound than this approach addresses and the response must be equally profound, more innovative.
Labels: web and print
Redwood morphs into Totem
War of the Words, byLisa Gregoire, appeared in the March 2009 issue of Canadian Lawyer. The article was handled by editorial director Gail Cohen and designed by art director Bill Hunter.The story was about the rivalry between lawyers Richard Warman (left) and Doug Christie.
Canadian Lawyer, published by CLB Media Inc., was also a finalist in the Best Integrated Package category for the October 2009 Report on Diversity, an integrated series of print, video and exclusive web articles.
The Jesse H. Neal Awards recognized excellence in b-to-b publishing; the awards this year included new categories recognizing journalistic enterprise regardless of medium – from publications and websites to social media, video, online tools and mobile applications.
“Being a finalist in the best integrated package category shows that CLB Media is indeed on the right track in adapting our brands to the fast-changing world of b-to-b media,” says CLB Media VP, Niel Hiscox, in a company release. “And of course, I’m thrilled with our win in the Best Single Article category – it certainly recognizes that Gail and her team have been publishing content at the highest levels in b-to-b media for a long time.”CLB Media publishes more than 20 business-to-business publications, Web sites and provides a range of services including custom publishing, business lists, research, web development and industry events. It is a wholly-owned subsidiary of Canada Law Book Inc.
Magazine world view: Sony e-bulks up; digital mag ads outperform; Cathie Black on AND; Lady bids for RD
- Big pubs added to Sony reader
- Rupert Murdoch doesn't get the web. So why's he talking about it? (DailyFinance)
- Media experts agree: Not much hope for legacy news companies (DailyFinance)
- New study: Digital magazines outperform other electronic media with ads, readers (Folio:)
- The Lady owner lining up bid for Reader's Digest UK (Guardian)
- PCC needs to look beyond 'quango kings and queens' (Press Gazette)
- Cathie Black: the magazine world today is an AND world and not Either Or (Mr. Magazine)
- What makes a nonprofit news org legit? Three other questions to separate journalism from advocacy (Nieman Journalism Lab)
Labels: world view
"Analogue media has to find a new model ... content has value and that's something for which I have a strong point of view. I think media giving away their content is not a good service to themselves. It's a shame, a pity. This content has a lot of value and it has to be valued reasonably."
Tom Gierasimczuk of up! magazine named Alberta Editor of the Year
"Being named Alberta Editor of the Year is just further validation that the stories we tell WestJet guests resonate with them, crafted as they are by some of the country's most talented storytellers,"he said in a release.
up! is published 12 times a year and has a circulation of 25,000 copies a month on a controlled basis, in the seat pockets of all WestJet flights.
Wednesday, March 10, 2010
And now, the first cover stars Phoebe Philo — head designer at Celine, major instigator of the alleged “new modesty,” and #1 trending topic on my Twitter [says eye blogger Sarah Nicole Prickett]. Inside, find design critic Alice Rawsthorne, artist Jenny Holzer,and swimmer Lynne Cox — all in a league of their own.