Friday, August 31, 2012
Wednesday, August 29, 2012
"The count is likely to go up considerably in the next report, since the all-important September issues of many magazines are going all-in for mobile activation. A number of titles are using image recognition techniques to make almost every ad actionable. GQ plans to mobilize every ad in its September issue, while Seventeen will have over 250 mobile-ready images.
"Mobile activation is emerging as a standard operating procedure for some print ads. In just a year, the share of print ads with codes has risen from 5% to 10%. QR codes continue to be the leading form of activation, with over 80% of the instances. But watermarking and image recognition techniques via augmented reality apps have emerged as important areas of growth. On the editorial side, magazines prefer the less intrusive nature of triggering technologies."
Tuesday, August 28, 2012
"This year, Precedent is expanding by launching a national student magazine. Rather than publishing our traditional student supplement within the fall issue of Precedent, we decided it was time to give students an entire issue of their own. The new magazine will have a heavy emphasis on career information, while also delivering Precedent’s trademark advice on all things lifestyle: from fashion and food to sports and technology."
Monday, August 27, 2012
“The results of MPA’s new study clearly demonstrate that social media enriches the magazine reading experience, and that magazine media readers—on all platforms—are creating communities around and engaging with the magazines and editors they know and love,” Chris Kevorkian, MPA’s chief marketing and digital officer, says in a news release.
It seems that magazine interaction through social media is a common practice among Millennials. About 56 percent of respondents say they follow a magazine on Twitter, and the same percentage say they follow a magazine on Pinterest, or re-pin content from a magazine. About 52 percent of total respondents have liked a magazine on Facebook, and 51 percent have re-tweeted an article from a magazine’s Twitter feed. A magazine’s editorial staff does also have some influence with Millennials, with 49 percent of all respondents saying they follow a magazine editor or columnist on Twitter.
Saturday, August 25, 2012
Friday, August 24, 2012
"Our writers are smart, insightful, occasionally combative, funny, and well read – our cast is wildly diverse. We will feature best-selling, award-winning authors alongside young, emerging writers," says Frey.
"The internet offers unprecedented opportunities for everyone to engage with ideas and narratives beyond those in a physical book. While traditionally many book publishers have been primarily using their websites for sales and marketing purposes, we want to also use ours to publish original content. In this age of cultural and technological change, RHC's digital efforts will support the central role of writers in our collective conversations: informing, entertaining and inspiring readers."
"Anyone spending time with Random House Canada's new online magazine, Hazlitt, will be impressed by the content. RH, after all, has a stable of authors second to none in the country, and its international list ain't so bad, either. Their claim, however, to be the "first-ever original digital magazine initiated and curated by a Canadian trade book publisher," will raise eyebrows at The Winnipeg Review, started in January 2011 by this city's Great Plains Publications."]
Thursday, August 23, 2012
Totem named brand agent for Right to Play
Wednesday, August 22, 2012
“The bootylicious-ness of the Beyonce, the J-Lo, and the Kim Kardashian effect is contagious, and Hollywood runs things more than models nowadays. It is definitely not about make-me-look skinny, it is make me look sexy and curvy. And we’re also seeing a trend in cleavage,” top celebrity stylist, Phillip Bloch. says in a Fox News story. “(Airbrushing) is happening in several other parts of the body too. They want toned arms, and fuller faces.”
"If what we are after is more transparency when it comes to journalism, public fact-checking and debate is an integral part of that process...."So let me get this straight. We allow the readers to be fed mistakes we could have caught so that, through comments, debate and coverage elsewhere (which those readers may or may not see) we can feel good about the integrity of the process?
"My point is this," says Ingram: "Isn’t it better to have those criticisms and counterarguments out where readers can see them and inform themselves if they wish? And if Ferguson is the type of academic who plays fast and loose with the truth in order to make his argument, as Atlantic writer James Fallows seems to suggest he might be, isn’t it better that we know that by seeing his arguments in as clear a light as possible? If those errors or logical inconsistencies had been fixed by nameless fact-checkers at Newsweek, all we would really know is that the magazine has a good fact-checking department."
Labels: fact checking
"I’m sure most of you are aware that, aside from a small base of subscribers, Edible Toronto is distributed free of charge throughout southern and southwestern Ontario. As a privately owned, freely distributed publication, we are not entitled to receive any of the government grants and subsidies that are readily available to many other publications, and so our existence is totally dependent upon revenue from our advertisers and subscribers. We cannot thank these supporters enough for helping us to publish each issue. But our costs are high and, to be blunt, although everyone raves about the magazine and wants their free (to them) copies, it’s not been easy getting businesses and organizations to commit to supporting us financially with their advertising dollars.
"We’ll be celebrating our fifth anniversary with our fall issue. I’d like to be writing this column in five years as we hopefully head towards our tenth. Please consider supporting Edible Toronto with more than just kind words of praise and awards (not that they aren’t greatly appreciated). We need your support to sustain us and to allow us to flourish."
Labels: ad sales
“As we begin to expand our reach on global newsstands, we needed a more commercial version of our cover for this version of Rotman magazine. K9 has created a bold cover that will enable us to stand proud on newsstands beside our aspirational peers...,” said Karen Christensen, exec. director, strategic communication and editor-in-chief, Rotman Magazine.
“Our approach to this cover was one with great respect," said Norm Lourenco, creative director at K9. "The cover was already well known in its niche market. The logo for the nameplate had to remain the same so we worked with all of the other elements available to us that we could affect change with. Introducing large, bold cover lines, call out boxes, typographical hierarchy and a fresh colour palette will increase visibility in a very heavily populated category. I think the resulting cover is a great reflection of staying true to the Rotman brand while giving it enough punch to amp-up the call to action on stands.”
-- Monocle publisher Tyler Brûlé writing in the Financial Times about what he says is a core issue for magazines -- their sameness.As many publishers shift resources to tablet editions (I’m still waiting to see a sustainable advertising model for this format) and developing Twitter teams to push traffic to their core brand (a tremendous waste of money at the expense of real journalism and a terrific way to actually divert people from your core product), the real issue facing publishers is “differentiation”.
Tuesday, August 21, 2012
- Chatelaine ($48,378,727) down 1.54% from 2010
- Canadian Living ($47,859,143) -0.51%
- Maclean's ($40,096,008) -1.54%
- Reader's Digest ($30,815,003) -16.32%
- Canadian House & Home ($24,773,564) -9.24%
- Hello! Canada ($22,233,646) -4.97%
- Flare ($20,916,059) +19.57%
- Elle Canada ($19,254,651) +13.22%
- Coup de Pouce ($18,742,139) -2.22%
- Fashion ($17,033,640) 6.92%
"The open access PDF archive is made possible through funding from the University of British Columbia’s Teaching and Learning Enhancement Fund." says the journal in a release. "Another of Canadian Literature’s educational open access projects, CanLit Guides (http://canlitguides.ca), takes advantage of this comprehensive online back issue archive. Currently in development, CanLit Guides is a modular online learning resource that introduces students to reading and writing at a university level."
Labels: publishing software
Monday, August 20, 2012
The Historica-Dominion Institute was created by a merger of Historica and the Dominion Institute in 2009, is Canada's most authoritative voice on the country's history and citizenship. Its activities include public opinion polls, short films and multimedia presentations, sponsorship of events related to its mandate, and its flagship programs Encounters with Canada - the country's largest youth forum - and The Canadian Encyclopedia. The Institute is also responsible for The Memory Project, which is the country's largest oral history of the Second World War and has recently been expanded to include memories of the Korean War.
Josh Stinchcomb, vice president for corporate partnerships at Condé Nast, said Flite’s technology allowed the company to provide more creative and customized options for advertisers online.
“We do a lot of custom advertising work for our clients,” he said. “I think we’re always trying to find that balance between design flexibility and standardization.”
Thursday, August 16, 2012
The quarterly of essays and short stories will take a wider-than-usual approach to Canadian literary culture and criticism. “The idea of Little Brother is to embrace that we can be smaller and we can be unique,” [Emily M.]Keeler [the founder and editor] says. “Essays … don’t have to be timely, you can talk about anything as long as it’s meaningful to you, and you can say it in a compelling way.”
Keeler funded the first issue herself, and is optimistic that by keeping costs down, she can make enough money from subscriptions, and select newsstand and online sales to keep rolling her investment back into the magazine, which retails for $12. “We haven’t even launched yet, and so far we’ve almost broken even on pre-orders and subscriptions alone,” she says.
“One of the reasons I wanted to start this magazine was because a lot of the Canadian literary publications are either more established, more serious, and tied to universities, or they seem to have a rotating roster of contributors,” she says. “It doesn’t seem as if there’s a great deal of brand new [writers].”
Wednesday, August 15, 2012
"The Internet was founded by a bunch of hippie libertarian nerds, and so we’re stuck with their standards, which are sometimes revolutionary and good, and sometimes encourage a problematic lack of interest in journalistic ethics. Web media often eschews accuracy, wallows in blatant conflicts of interest, and fails to follow basic journalistic procedures. And that’s all OK, mostly. The way journalists demonstrate credibility on the Web isn’t better than how they do in legacy media. It’s just almost entirely different."
Tuesday, August 14, 2012
[Update: it was announced that the comic would be going wholly online.]
"The Dandy wasn't as able to develop existing characters into characters kids could identify with," said Anita O'Brien, curator of London's Cartoon Museum.
"But most of all, comics had a challenge competing with television and computer games for kids' attention," she said.
There are other clearance items in the sale, which goes only until August 31, including large or small bundles of magazine issues and art postcards. Some packages are limited, including the John Cage Centenary Collection with 2 CDs and a related copy of Musicworks 52 for C$50
Here's the way it will work: Each month, you'll get to read eight stories on a complementary basis. You'll be reminded as you get closer to the eighth report. After that, you'll be given the option of buying an annual subscription to Foliomag.com for $69.95. Alternatively, you can gain full access to the site on a monthly basis for $14.95.
As a leader of the digital-content marketplace, we need to adapt to the changing times. Our new format allows you, our most loyal customers, to choose the level of information you need.
“Paper made from leftover straw produces high quality and performance that compares with other copy and printer papers,” said Pete Gibel, Vice President of Merchandising at Staples Canada. “It’s an easy and cost-effective way for consumers and small businesses to conserve our world’s forests without sacrificing quality.”
Monday, August 13, 2012
“We want to build a relationship with writers. We want to help people to publish,” she says, simply.
"Last spring, my story Rise: A Requiem (with Parts for Voice and Wing) was accepted for publication," [says Hill]. "Since then, like countless other writers in what Jernigan calls 'the TNQ family,' I have been the grateful recipient of a generous mix of editorial attention, invitations to speaking events, personal cheering, and homemade food that might be called the Jernigan Effect."
“The lesson I am taking away from Kim’s example is that careful attention to writers enriches the experience of the writer and the editor." And though she is inspired by Jernigan’s legacy, Mulloy says she isn’t daunted: “[Kim] makes you feel like you can do it.”
Media world view: Debuts of Simple Things; how far mags can fall; ink on paper launches
- Hefty-Sized Du Jour Mag Debuts (New York Post)
- Study: Journalists' lousy understanding of fair use leads to self-censorship (Mediagazer)
- Future launches new title The Simple Things (Press Gazette)
- Barnes & Noble Cuts Nook Prices (Mashable)
- Wondering How Far Magazines Must Fall (David Carr/New York Times) (Mediagazer)
- Why New York Magazine Sees Responsive Design as the Future (Mediagazer)
- New Ink on Paper Magazines Continue to Arrive on the Nation’s Stands… (Mr. Magazine)
- USPS Loses $5.2B in the Third Quarter (Audience Development)
- Pocket Ventures Buys Weekly Magazine Space News (Folio:)
- Davler Media Group Buys Long Island Parent Magazine (Folio:)
- Roll up, roll up, buy your press card here... (Guardian)
- Future launches new iPad-only title Photography Week (Press Gazette)
Labels: world view
Friday, August 10, 2012
I asked Chris why now and why ink on paper. Her answer,
“The research is clear about the benefits of reading aloud to babies and toddlers. The cuddling, talking, laughing, and singing are all part of the experience. A magazine like Hello makes it easier for parents to create these experiences often.
"Also Hello is lightweight and portable. It fits easily into mom’s purse or diaper bag. It fits toddler hands perfectly. It can be wiped clean–and it can withstand a little chewing. It is hard to imagine a digital product that could be so perfectly tailored to the needs of this audience.
"And for those of us who believe children’s books and magazines on paper are going to be around a long time, this creates a great first experience and early memories.”
Wednesday, August 08, 2012
“It’s a privilege to have been at the helm of Totem for so many years and to have assembled such a talented, creative and dedicated team”, declared Schneider [in a release]. “I am proud that Totem continues to prevail with its unique positioning in the marketplace and that it is now established as a cornerstone of TC Media’s offering. Thanks to its team of seasoned leaders, I have no doubt that Totem will continue to thrive as part of the TC Media family. While this wasn’t an easy decision, as an entrepreneurial spirit, I feel like this is the right timing for me to move on.”
Tuesday, August 07, 2012
Editor of Marketing moving to be editor-in-chief of BCBusiness
“The growth of the TVA Studio division, which specializes in customized publishing, commercial printed productions and premedia services, augurs well for the expansion of this line of business in the coming quarters,” he said.
"You know nothing good is happening when you're called into the editor's office at 8.30am and the head of HR is sitting there with a giant stack of paperwork!"
Sunday, August 05, 2012
Drivers are lured into the scheme with a share of 35-40% of the profit from advertising sales. That works out at around 200-250 rupees (£2.30-£2.87) each, according to Mulchand Dedhia, 26, one of the founding trio. Mumbai auto drivers make 400-500 rupees working a normal shift, according to the Mumbai Autorickshawmen's Union.
To stop passengers taking the magazine with them, it is tied to a shelf in the vehicle.
"So, to end the confusion and to be perfectly clear, it is the intention of the CKC to produce a new Dogs in Canada magazine and Dogs in Canada Annual! We are currently reviewing and encouraged by proposals received from big-name players in the Canadian publishing industry, as well as highly-targeted “boutique” companies noted for their expertise with specialty and well-known niche publications. Once our partner has been chosen, we will communicate our advertising information to all interested parties for the 2013 publications."
- Dogs in Canada magazine may bound back if publishing partner can be found
- Dogs in Canada publisher lets everyone go, discontinues online presence
- Dogs in Canada magazine and its annual to close by year's end
Saturday, August 04, 2012
|Lisée announces he is running|
He will run in Rosemont, a Montreal riding formerly held by ex PQ cabinet minister Louise Beaudoin.
According to a story on CBC.ca, Lisée said that, after much consideration, he felt that it was important to get involved in defeating the Liberals, who he called "the party of cynicism".
"If I can contribute to the main collective task ahead of us, that is, getting rid of [Liberal Leader] Jean Charest, then I will do it." he said in his French announcement.
Friday, August 03, 2012
The plan to introduce a new publisher’s statement with enhanced digital reporting was first revealed back in March. At the time, ABC said the new report format would require publishers to report several key metrics for digital magazine consumption, via tablet apps and Web browsers, including the number of unique browsers or devices, total visits and average visit duration.
Labels: circulation. ABC
Thursday, August 02, 2012
“In the end, we felt that asking people to pay for the magazine was inconsistent with The Huffington Post itself, which has never charged for content,” a spokesperson for the Huffington Post Media Group wrote in an email to Mashable. “As with everything we do at HuffPost, we launch and then iterate. This was an iteration on that basis.”
Canadian Living EIC Antonacci promoted to new brand development role
“Canadian Living is taking the bold step of creating this important position in order to have a seasoned and strategic director focused on leveraging the brand in new, innovative ways, while developing its many avenues for growth.”
"All about mixing traditional with modern. A lot of the pieces I own I could see my grandfather wearing, but I always ensure that they have a modern and tailored fit. I am also a big fan of prints and small details, like a pocket square to complete my look."
“You can scale the ad sizes but you can’t scale the creative.”
Wednesday, August 01, 2012
Magazine world view: Who gets what in ads; Retro cricket; paywall trends; Teen Tatler
- F + W Acquires Aspire Media (Folio:)
- Grand Tablet Experiment Shrinks As The Daily Cuts Staff (Audience Development)
- 2012 Advertising Sales Salary Survey (Folio:)
- Newsweek takes a stand: profits are for wimps (Dead Tree Edition)
- USPS Falls Behind on Payments, Owes U.S. Treasury $5.5B (Audience Development)
- New retro cricketing mag launched (Press Gazette)
- Fierce Markets Sees Audience, Revenue Growth With New President (Audience Development)
- News Corporation directors could face charges for neglect of duties (Guardian)
- Digital revenue up 30 per cent at Future (Press Gazette)
- Newspaper Association of America shows new trends in paywalls (paidContent)
- Time Warner’s Q2: CNN, print, film offset pay TV gains (paidContent)
- Dennis to launch cycling mag against IPC and Future (Media Week)
- Be Careful Who You Quote (Nieman Reports)
- Tatler launches Teen Tatler supplement (Media Week)
Labels: world view
|Managing editor Nadia Szilvassy perched atop her rickety chair|
A good natured example of the vagaries of publishing a cultural magazine in this country? Brick, the respected and award-winning literary magazine, is using crowdsourcing to get the money to replace its computer and some other office equipment.
"[While] our content is on the cutting edge, the equipment we work on struggles to keep up with the times. As you'll see from our picture, our managing editor currently works on an iMac G4—the model that was discontinued in 2004! Our office chairs are more than a little worse for wear, and our phone, well, we'll post a picture so you can see for yourself.
"Here are some phrases you may hear as Nadia waits for a file to download onto her computer:"It's fine, really. It teaches me to practice patience." or "I'll just go water the plants..."